Recently I had the privilege of doing a workshop on Starting Children’s Ministry at the Diocese’s “Leading Your Church Into Growth” conference, and also a lecture on “From Childhood to Maturity” in BELIEF Bedford’s “stages of life/faith” series.
The slides for both these talks are below.
The LYCiG slide makes reference to a few “rules” when it talks about communication with families. Since I don’t explain those on the slides themselves, here’s a short summary:
The First Date rule: you can find more about that here. Basically, the idea is that after a first contact, like a first date, SOMEONE has to make the call to see if you want to see each other again. With the church/family relationship, that might as well be you! The family might be nervous about approaching the church, or just might keep forgetting to get around to it. Send them an invitation to something – make it as easy as possible for them to come back.
The Debenhams rule: I stole this one from Sandra Millar’s Baptism Matters talk – when you go to a shop and buy something, if you give them their email address, they will keep you on their mailing list until YOU ask to be taken off. They will never say, “oh well, Jane Smith hasn’t been back to Debenhams for two years, guess she’s not interested, let’s take her off our list.” The church, however, often does just this – and when many families say they come to church for Christenings but then won’t come back regularly until their children hit school age, this is really self-defeating.
The nightclub lesson: Another one from Sandra Millar. We who are used to going to church, and feel comfortable there, need to remember how scary it is for people who aren’t familiar with the culture and what happens there. You might feel unsure of yourself going into a betting shop or a hot new nightclub (or maybe not – I don’t judge), so remember those feelings of uncertainty and think how you can help people feel comfortable and like they know what to do when they come to church.
The catch and release rule: This is about the importance of getting contacts at every event where you have families. Your crib service, your Harvest festival, your Messy Church – get the details of families and then add them to mailing lists, inviting them back for whatever events are family-friendly. Invite your Messy Church families to your crib service, invite your Christening families to Messy Church – if someone finds you from one part of your church, grab their contact details and then invite them to everything.
Here are the slides:
LYCiG (Leading Your Church Into Growth)