Last week, we had our Come and Worship residential conference, looking at children and worship across multiple contexts. As part of this, I chaired an open workshop where we shared child-friendly songs that have worked for us and don’t need a great deal of musical skill or instruments.
Some are specifically written for children, some are simply pieces of music appropriate for worship that are simple to pick up, and don’t require reading skills. Some are ancient, some are modern, some are in between.
These can be used in groups where you don’t have a CD player or a WiFi hookup, where you have no piano (or nobody who can play it) or where you find yourself suddenly with five or ten minutes you need to kill and feel like doing some singing.
Here are the links to YouTube. There’s some chat, some teaching of music, some singing … hope it’s useful!
I also taught this song – “King of Kings and Lord of Lord,” which you can find more professionally done here, at Worship Workshop. You can download backing tracks, teaching tracks, and full tracks, as well as the sheet music, for this and over 90 other songs of varying styles and degrees of difficulty. You need to register in order to use the site, but registration is free – it’s just needed for copyright reasons.
A few participants also referred to Fr. Simon Rundell’s Nursery Rhyme Mass – there’s also now a nursery rhyme Christingle, and a nursery rhyme Christening (which began its life on this very blog!).
This can be used for a new Pray and Play area, for a Junior Church room, a Godly Play room, or any space used by children.
You will need: a bowl of holy water and rosemary branches or other branches
The people gather in the space, ensuring children can see what’s happening.
Leader: a reading from the Gospel according to Matthew.
Little children were being brought to Jesus in order that he might lay his hands on them and pray. The disciples spoke sternly to those who brought them; but Jesus said, “Let the little children come to me, and do not stop them; for it is to such as these that the kingdom of heaven belongs.” And he laid his hands on them and went on his way.
This is the word of the Lord.
All: Thanks be to God.
The leader invites the children to enter the space and touch something as she or he says:
Leader: Lord, thank you for this space. Thank you for the children who will use it. Help us to use it to know you, to love you, and to play with the stories of our Christian faith.
The leader invites the children to hold the hand of one of their adults.
Leader: Lord, thank you for all the people in this church, of every age. Help us to love each other, to welcome each other, and to learn from each other.
Each child gets a branch, dips it in the holy water, and shakes the branch to bless the space with the water, as the leader says.
Leader: Bless this space, O Lord, which this community has made. May it be a place where the children come to you and find welcome and a home.
The leader then sprinkles holy water over the children, saying:
Through their play, may they come to claim your stories and the worship of your church as their own. May they know you as they are known by you, and love you as they are loved by you.
And finally, the leader and the children together sprinkle holy water over the whole congregation, as the leader says:
And may we all be open to the awe and wonder, the joy and creativity, of play, becoming as little children so we may know you better.
Hey everyone, it’s CRIB SERVICE AND NATIVITY PREP SEASON, otherwise known as Advent, and that means you may have LOTS of families come through your doors who you don’t see much of the rest of the year.
This is an opportunity to get these families onto your mailing list and send them regular updates and invitations about what’s happening at your church.
If you don’t have a mailing list, then start putting one together. Mailchimp is an excellent (and free) platform for easily sending professional-quality mass emails – if you have twenty minutes, you can learn how to use it via this tutorial.
And to save you the hassle of re-inventing the wheel, I’ve developed an insert for you to put in the service sheets of all your events – crib service, nativity, school services, etc. – so any families who want to be invited to future events can let you know.
You can download the insert here:
Follow-up information sheet (note: once the file opens, click on “Enable editing” at the top, and the weird formatting should fix itself.)
Here’s a brand new Pray and Play corner from St Albans Church in Warner’s End, in the Hemel Hempstead Deanery.
This corner was the work of a few dedicated lay volunteers, with support from their incumbent, and was funded with a small grant from the Diocesan Children’s Ministry budget – if you’re planning something similar, do get in touch and see if we can help you.
I love this display board. It’s interactive (lift the flaps! Asks a question!), includes a link to Scripture (the text from Isaiah 9 on the right), and introduces children to the liturgical year in a relatable way. If you have an ex-teacher in your congregation, this might be the sort of thing they could take charge of in your space.
Note that they’ve covered the table in an easy-to-clean cloth – a very practical idea.
An overview of the general space. A few things I’ve noticed:
The mat is a landscape and can be used for so much imaginative play.
The Happyland church!
Cushions on the floor are useful for older children to lie on, or if you ever plan to have structured sessions in this space – having a cushion for each toddler to sit on can help limit the wiggles.
The toy storage is clearly labelled, which can help parents find what their child is looking for, and allow them fewer excuses for why they haven’t tidied your space at the end of the service.
Below you can see an overview of the whole space. The sightlines to the altar are clear, and there’s adult seating to allow parents to worship with their children in this space. The colours are cheerful and work with the general feel of the existing architecture of the church.
Starting with the most easy-to-find and familiar toys can be a good way of beginning your Pray and Play area. Parents and children will recognise them, and you can often get bargains on eBay or in charity shops, which is tougher with specialist items.
Here, the church has started with a Noah’s Ark, a toy church, and a Nativity set. They have books for a variety of ages, all of which are Bible stories or prayers. Some puzzles in the toy cupboard show other stories, such as David and Creation.
Below, you can see how they’ve displayed one of their wooden arks, next to books telling the story. This can also be a useful way of identifying toys whose Bible links might not be as easily recognisable (eg a story book of the parable of the lost sheep put in with a toy set of a shepherd and sheep).
Here you can see the table, which is aimed at slightly older children. Some ideas for a table and marker/pencil space can include:
Meditative colouring of Bible story pictures or passages from the psalms.
Crosswords (you can make your own – one site can be found here.)
Word searches (again, you can make your own – try here.)
Drawing prompts, like, “draw what you think God’s Kingdom is like” or “draw your favourite part of worship.” These can vary with the seasons – and you could even include a place for children to leave their drawings if they’d like them to be included in a display.
Lined paper for budding poets.
Black paper and chalk.
Anything else you can think of!
If you have a space in your church for imaginative spiritual play, I’d love to see photos! Do send them in.
A church sent me photos of their brand new Pray and Play space today. This is always so exciting, and I love seeing these creative places where children can worship through play. They’re not quite done with theirs yet, so I’m waiting to share their photos, but it reminded me I took a full set of photos of my own a few weeks back and haven’t yet shown them!
Ours is mostly used:
At the beginning and end of services, when toddlers aren’t in their Sunday School groups.
During All-Age Worship.
Over the summer, when we have no Sunday School.
This means it’s predominantly used by under-5s, and was designed with them in mind.
These photos give an overall view of the space. In the second photo you can see that it’s positioned in the south aisle – you still have a clear view of the altar.
Spaces at the very back can make it hard to see what’s going on, while those at the very front can sometimes make parents feel nervous and exposed – especially if you’re late, and there are no side aisles, so you have to do the Walk of Shame, with a fussy toddler, to reach the space at all.
There are chairs around the edges, so parents and carers can stay with their children, and the Good Shepherd poster on the wall is from McCrimmons.
Carpets like that are available from most educational supply stores, or from Amazon or Dunelm or the like. Ours cost £60. The altar is a £5 IKEA plastic table with a metre of fabric in the appropriate liturgical colour over it.
Here’s a closer view of the altar. This is NOT at its best! The crucifix was inherited – I’d prefer one that didn’t have small pieces that could break off, and I’ll be buying a new one soon. We used to have a toy metal chalice and paten from Articles of Faith – they’ve discontinued it and have only the expensive one now. We used to also have IKEA wooden bread that “broke” via velcro in the middle – also now lost. So these are fill-the-gap bits, but they do the job for now! (That’s a wooden egg cup, by the way.)
1 metre each of red, green, white, and purple fabric will see you through the year.
The back of the chair makes an excellent bookshelf … these are all great titles. The book on the Creed was made and illustrated by the Sunday School a few years back. Soft Noah’s Ark toys make less noise when a toddler hits them against stone church floors. You can buy one here (note: this is my company, so, conflict of interest alert) or here.
We have some puzzles of different Bible stories, and a bunch of themed baskets. We’re not rigid about how the toys are played with – kids can mix and match bits from different baskets. About once a month or so I go through and re-organise it all, which takes about 10-15 minutes.
There used to be laminated Contents lists in each basket – of course these got lost. If I were doing it again, I’d punch a hole through a corner and tie them onto the handles of the baskets.
One of my favourite themed baskets is our Good Shepherd one. You can buy the shepherd and sheep set here. I’ve added a few railings from model railway sets to make a sheep pen – and if you look closely, you can see I’ve also added a piece of circular green felt to be grass and some strips of blue felt to be water. A couple plastic sheep have also found their way in over the years – that’s okay, Jesus says he has other sheep not of this flock! I added the book to give it a bit of context. You could include a book of the 23rd Psalm as well, if you liked. (I use wicker baskets from Argos, with liners, which can be taken out and washed.)
The Baptism basket has a doll in a baptism dress (also available through Mustard Seed Kids), a shell, and a candle. There used to be a wooden dove – it appears and disappears at random, rather like the Holy Spirit itself …
Sometimes I’ve sent this basket home with a family preparing for a baptism where there is an older sibling. They can play at baptising “their” baby.
I may add a book for kids about baptism to this basket as well.
The Easter one has some deep levels of symbolism which I’m sure many of the kids don’t understand, but which I include anyway, because it helps to build awareness of the symbols. The caterpillar and butterfly are symbolic of resurrection, and the globe stress ball indicates that Jesus’s death and resurrection saved the whole world. This also has our Jesus doll (you can buy it here – though they seem to have made him look more European since we got ours, which is a shame), and donkey and sheep hand puppets. The sheep symbolising Jesus as the lamb of God, and the donkey for Palm Sunday. This is also where the bread and egg-cup-wine-goblet were before we had to press them into service on the altar – to represent the Last Supper.
I bet you can guess what this one is.
We got this toy church from Beulah Enterprises in the US (now part of The Sunday Paper) – you may want to go for the wooden church available from Articles of Faith (again, everyone’s White!! And the baby is literally glued to mum, so nobody else can hold it), which has a wide range of interior fittings, or the Happyland Church (store the wedding couple and coach separately, buy a bunch of ordinary Happyland figures to be the congregation, and bring out the bride and groom when you have a wedding). Playmobil also have a church, but that’s more appropriate for older kids and is very easily taken completely apart in minutes by an enthusiastic group of 7-year-olds – ask me how I know.
Finally – we put in a temporary 5-11 table over the summer, with plain paper, comic strip templates and speech bubbles, and some meditative colouring, since we had no Sunday School. We found that it was very popular, and, once Sunday School started up again, helped ease them back into church.
I don’t advise colouring being the extent of the Christian formation you have for primary-aged children, but as part of it, there’s nothing wrong with it. As long as it’s not completely banal imagery with preachy moralistic messages. This Psalms in Color (American spelling) book was about £10 and I photocopy a few pages when supplies run low. Far from being a distraction, keeping children’s hands busy helps settle them and enable them to concentrate more on worship.
In the future, I’d like to add a Pentecost basket and one with items related to our patron saint. You can get more ideas in our Pray and Play leaflet, which you can download here: Pray and Play Corners
On Friday, I had the privilege of visiting one of the many wonderful Messy Churches in our Diocese. This one was at Kensworth, and is run by a team of volunteers, along with the Vicar, Nicola.
Here are some tips I picked up. Very few are unique to this one Messy Church, but by showing how they work in this particular context, I hope I’ll nudge out some of the underlying principles that you might be able to apply to your Messy Church (or Sunday morning, or monthly Family Service, or …)
Messy Church is held at the church hall, three miles from the church itself. Why? Because the church hall is just across the road from the primary school. Messy Church begins at 3:30 pm on a Friday. As Nicola said, “you can bring the kids straight from school, it’s Friday, it doesn’t matter if their uniforms get dirty.” You get to socialise with the other parents, and by the time you get home your kids have been fed and your Friday night is much more relaxed. By starting with the thought “what do our families need?” rather than “how can we make people come to church?” the job of getting people in the door is much easier.
There was a broad variety of activities. We were doing the Lost Sheep, and there were art projects, cooking projects, and sensory tables. I ended up spending most of my time at a table with three tubs – one had slime, one had rice, and one had water gel beads. Toy sheep had been hidden in all the trays, and kids spent ages sifting their hands through and finding the sheep. (They also poured the gel beads in the slime, got rice in the gel bead tray, and made a proper mess). While we were doing this, we chatted about school and families and life, and also talked about what it felt like to get lost and to be found again. Another table made sheep biscuits, another drew pictures of themselves enfolded in the arms of God – and more. By providing a variety of activities, children of different ages, with different skills and interests, were catered for. Messy Church has lots of resources to make this easy for you, so do make sure you get their magazine and check their website regularly.
The worship was real worship. The story was told clearly, and in detail – and the story is the centrepiece of worship. Kids relate to stories, adults need to hear them again and understand them in new ways, and they’re the source of all the symbols and imagery we were exploring during the free choice time. If we gloss over the story, nothing else makes sense! And, importantly, the story was given CONTEXT. Nicola made it clear that this was a story Jesus told. Imagine a kid coming to Messy Church with little Christian background, and hearing “David was little and fought Goliath and won” … okay, who was David? Why should we care? Why isn’t Jesus in this story? A few sentences to explain where the story fits in can help. There were songs that are repeated every session, so people knew them, and a prayer written by the original Messy Church group.
Adults participated in worship. The songs chosen were accessible for everyone – adults didn’t feel silly joining in. Beware “cutesy” songs, or songs that require participants to “perform” in a way that adults and older children might be reluctant to get involved in. Also, the fact that this Messy Church is in a pretty small space for its numbers probably helped the worship – in that adults and children had to sit together. You couldn’t have a situation where children sit at the front for worship and adults disappear to the back of the church, twenty yards away, to chat and look at their phones. How could you use your space to naturally push everyone together? How could you encourage adults to interact with their children during worship, to help them get involved? How could you use music and prayer in ways accessible to all ages?
There were connections, and apathway. Just like in Sunday church, worship included an announcement time. This Messy Church has started “Messy Holy Communion,” to help families make the leap to sacramental worship, and to connect with the church building three miles away. It was made very clear, though, that the next “Messy Holy Communion” WAS MESSY CHURCH – they were being invited to their community’s gathering, which would also include people from the Sunday congregation, not to something different and scary. Leaflets were placed by the door with information. There was also a signup sheet for “Messy Minus The Kids” – a social gathering for the adults, and a “Beyond Messy Church” youth group signup sheet. While a few teenagers were present as helpers, it’s good to have something available for your kids who feel they “grow out of” Messy Church and who don’t want to get involved as helpers, if possible.
Finding the right balance between service recipient and community member. If your Messy Church was started by a group of volunteers from the original church, it’s easy to fall into an “us/them” mindset. “We, the church, are service providers – they, the families, are recipients.” This is important – you’re loving and serving your community, and as the volunteer leader Kathie said to me, “this is a place where the parents can relax and not have to do anything, just be taken care of. And they’re all doing the school run while we’re setting up, anyway.” However, you also need to think of long-term sustainability if your volunteer team is primarily elderly or could get burned out without new blood. Maybe a few parents could be encouraged to help once a term, on a rota, so not every one is helping every time. One dad in this Messy Church had taken the day off work to cook the dinner for everyone! Another mum said to me, “now, with my kids coming here, I can’t volunteer to help, but when they’re in secondary school I’d love to come back on my own and pitch in.” One thing that distinguishes a church from many other places in our lives is that it’s our community – we belong, and that means we’re part of making it happen. Providing opportunities for your “service recipients” to become “community members” is one of the ways in which Messy Church can be Church.
There was a donations box at the door. Stewardship is another way in which Messy Church can be Church. If it’s our community, we support it in whatever way we can.
And a final note: None of this sprang up overnight – this Messy Church has spent years being developed, and there have been changes and adjustments along the way. So if you’re just getting started on your Messy Church (or family service, or holiday club, or …) journey, use these tips to help you build your own vision, for your own community and your own church’s gifts, and take it one step at a time! And as always, get in touch with me if you need help or guidance at any time.
UPDATE: I wanted to add a few comments from parents, which don’t fit neatly into the list above, but are worth thinking about.
“We’ve been to Sunday church a few times, but here it’s more relaxed and we know we’ll be made welcome.” (this is a very welcoming Sunday church, incidentally – but parents are always a bit nervous about their kids’ behaviour, and whether it’s okay!)
“We heard about it through a leaflet at school – and then a few of her friends started coming and invited us to join them.”
They’re asking partly because this sort of falls under my remit as Children’s Mission Enabler – these services are a ministry to families, and often, other children are involved either at the time of the loss or later. Providing a meaningful place to honour and remember the life of their child can create a deep pastoral relationship with a family for years to come. But they’re also asking because they know I’m a bereaved parent myself – my son Isaac died at birth in 2015. So I’ve seen these services from both sides – as a parent, and as a leader. And here is what I’ve learned:
Connect with your local SANDS group. You can find your nearest group here. Not only can they help you plan an appropriate service, they can help publicise your service to families. You may also want to contact local hospital chaplains – many hospitals do annual memorial services and might have some tips, or service sheets from past years you can use.
The service itself should probably be about half an hour long, at most. People may want to stay afterwards and talk – and this may actually be longer than the service itself. Plan for this time and provide lots of refreshments.
Generally, regardless of what else is done in terms of music, readings, remarks, etc., the two things that these types of services consistently include are: a time to read off the names of the babies being remembered (usually before or while people can light candles), and something to take home as a memorial (the Baby Loss Awareness Week pins are good). Have a list people can add their baby’s name to as they enter, so they don’t have to send anything in advance.
The delegate pack from an event we did on baby and child funerals is attached to the bottom of this post – this can provide ideas for readings and music.
You may have children in attendance – siblings or cousins, both before and after the loss. It’s worth considering that this is potentially an All-Age event. Remember in your welcome to include parents, siblings, grandparents, aunts, uncles, cousins – “whoever you are, you are grieving a baby you loved today, and we welcome you.”
Some families may have made the awful decision to terminate a pregnancy after a diagnosis, or because of risk to the mother’s health or life. Others may have had to decide to turn off life support. They may be struggling with feelings of guilt, and worried the church might condemn them. Some may be dealing with a loss from decades ago when stillbirth wasn’t considered a “real” loss.
And finally – this will probably be emotionally draining for you as a leader. Plan your diary for the hours after the event accordingly. Whatever is restorative to you, make sure you include some of that. And don’t expect to be able to go straight from a baby loss service to leading a wedding rehearsal, or Messy Church, or a funeral visit, or whatever … take care of yourself.
If you want a more detailed conversation about any of these issues, do get in touch. And please remember, if you are leading one of these services, how much it means to the families simply to have their baby remembered and named. Thank you so much for doing it.
One of the best books I’ve read in the last few years has been Starting Rite: Spiritual nurture for babies and their parents, by Jenny Paddison. Jenny has also come down to do some introductory training for the Diocese at two of our events. Starting Rite is a 5-week course based around play and conversation, introducing parents to concepts of Christianity and encouraging them to engage with and bond with their babies.
It can also be used as a baptism preparation/follow-up course.
Here’s what the publisher has to say:
“When Anglican priest Jenny Paddison became a mother, there were numerous activities for new parents and their babies on offer: baby yoga, baby massage, baby swimming – but nothing from the church.
In response, she created this five session programme that connects with the immense sense of wonder and joy that new parents experience and provides spiritual nurture from the outset, recognising the innate capacity for spirituality with which we are born.
Starting Rite is designed specifically for babies up to a year old and their parents. It provides a complete practical companion to offering the programme locally, including story scripts, simple songs, ideas for multi-sensory play, as well as lists of equipment needed and how to create a welcoming atmosphere. It explores Christian themes though activities like peek-a-boo, blowing bubbles and splashing in water.
Starting Rite enables local churches to offer a welcome to all new parents, and can also be used as a baptism preparation course.”
Starting Rite is excellent for reaching out to unchurched people. It’s a great place to start if you have few or no children and want to make your first steps in children’s ministry. Or it can be a fabulous way to refresh and expand on existing baptism or toddler group ministry.
Feedback from Jenny’s sessions was very positive, but a lot of people said, “it’s a lot of work to put the resources together to run the course – and a lot of money.”
So, very slowly, but surely, I’ve started putting the resources together. By the end of this year, I hope to have a set of 5 boxes, plus the book, available to be borrowed all together by churches who want to run this course. We’ll then get Jenny down to do some proper training on the course and address any questions or concerns you might have. So WATCH THIS SPACE, and if you’re not subscribed to Children’s Ministry News, contact firstname.lastname@example.org to be sure you hear about the training when it’s scheduled.
A few months ago, I put together all the random natterings I do in my live training events on “the dreaded ‘shhhhhh'” and it’s been my most popular post ever. You can read it here.
One of the other things I get asked about a lot is COMMUNICATION, and so I reckoned I’d put together all the random natterings I do in live events about that topic as well.
For much of this, I have to thank the Revd Dr Sandra Millar, of the Life Events team, for the basic training she’s given in follow-up and invitation, based on her research and her marketing background. You can find the Life Events stuff here.
I also have to thank Becky Guynn, the Families’ and Children’s Minister at Christ Church in Bedford, who did some stuff on marketing at one of our Getting Started events.
Okay. So, how do I get people to come to church?
You invite them.
And then you invite them again.
I know that sounds simple, and fundamentally, it is. Think about where you’re initially making contact with people, then make sure you gather their contact information (with their consent), and then let them know about what’s going on, that they might be interested in.
Those are the basics.
Here’s an example of how it could work in practice:
When a family comes to you for baptism, you have a box for them to tick on the baptism application, saying it’s okay to contact them about events at your church. Once that application is received and hopefully the box is ticked, you add them to an email mailing list (for example, in Mailchimp).
You also have little sheets of paper at things like Harvest Festival and your Crib Service, which people are handed when they come in, and say something like, “welcome to our Harvest Festival! We’re so glad you’re here. We’d love to invite you to other events – if this is okay, please fill in your details below.”
A sidesperson is on duty to gather in these slips as people leave the church at the end of the service, and pass them on to be added to the mailing list.
When you have an event coming up – e.g. a Mothering Sunday service – you send out email reminders to everyone who’s allowed you to have their details. You may send out one big mailing, or you may change it slightly for different audiences. Send out a reminder maybe a month in advance, another a week in advance, another with 48 hours to go. Having templates or standardised wording can make this as easy as possible. (nb: for privacy reasons, if you’re using regular email and not a programme like Mailchimp, put your own email address in the ‘To’ field and have every other email address in the BCC field, so nobody can see who else the email is going to.)
Okay, so print media is dead and it’s all email now, is it?
Nope! You can also print out leaflets for your events, and, especially if you have a lot of foot traffic past your church, use your noticeboard. Dr. Millar says it takes seven different contacts for someone to take one action. Just think – you don’t book cinema tickets the second you first see an advert on the side of a bus, do you? You note the poster and think, “ooh, that looks good.” Then you see a preview, and go, “oh, yes, I must remember to go to that!” Then you see another poster. Then your friend mentions they’d like to see it, and you think, “yes, I keep meaning to see that!” And finally, eventually, you buy tickets.
If you have connections in the community, with schools or businesses, ask if you can leave leaflets out in their premises. Many chain coffee shops, and some supermarkets, also have Community Notice Boards where people are allowed to put up flyers. You can also, if you have the volunteers, individually leaflet every house in the parish, but this may be reserved for once or twice a year only.
Announce your event at services – and if you have multiple congregations, don’t assume they won’t be interested in each other’s events. If your Sunday morning congregation is doing an All-Age Mothering Sunday Service, your Messy Church families might like to come, and vice versa. Mention your church’s pancake party at your Baby and Toddler Group. Cross-pollinate your events.
Are there any places in the parish that might specifically be interested in this particular event? One church I’m working with is planning their first ever pet blessing service – if you have a veterinary surgery or a pet shop in your parish, get in touch with them and see if they can take leaflets or promote it for you.
A note about leaflets, from Becky Guynn – every leaflet should have your church’s logo on it, and contact information. Ideally, they should all be in the same colour scheme, and roughly the same layout. This will create a recognisable “brand” for people in your community – “oh yes, that church with the red and orange lettering, and the logo with a boat on it – I’ve seen their stuff around.” Our memories are very visual – make it easy for people to remember you and connect you with things they’ve seen before! See below for how I’ve put this into practice with some of our events:
There are also success stories of using paper invitations to invite baptism families back to events. The Church Print Hub has some ready-made ones you can buy and add your own details onto. If you have large numbers of baptisms, a small group could work on writing the invitations so it’s not the vicar doing it all – possibly the PCC could spend 15 minutes of a meeting doing this.
What happens after the event itself?
There’s stuff you can do even at the event itself. Not just gathering in new contact details, but taking the time to mention what you’re doing next, and invite people.
So if you have families who have come to a Harvest Festival, include the date of your Remembrance Sunday service, or your Crib Service, or whatever is your next big thing, in the materials on the day itself, and mention it during the service. You can also pitch your Toddler Group, your Messy Church, or your wonderful Sunday morning services.
After the event, you begin again – add the new contacts to your mailing list, print off new leaflets for your next thing, and start getting the word out.
That sounds like a lot of work.
It may take some time to make sure it all gets set up – to create a basic leaflet template, set up a mailing list, brief the sidespeople on gathering in contact details, figure out how to use Mailchimp. But once the system is in place, it’s simply doing the same thing over and over again for each event. It becomes much more routine.
If you want a short video tutorial on how to use Mailchimp, you can find it here.
Do I have to know all about Facebook and Twitter now in order to get people to come to church?
Social media is useful, but not essential. However, here are a few ways you can use it that might be helpful:
If your local area has its own Facebook group, where people get together routinely to complain about potholes, ask about car boot sales, get recommendations for plumbers, and publicise their Pilates studio, why not join it? Don’t just use it to post adverts for your church and run – engage in conversations about other topics, and when your church is doing something, post about it there. You might get some sarcasm in the comments section, but people have endured worse.
If your church has a Facebook page, use it to promote your events, but recognise it will mostly be seen by people who already “like” it. You can make the most of this by setting up Facebook Events from your page, inviting everyone who likes your page, and encouraging them to invite others. You’re most likely to be reaching parents, not young people themselves, on Facebook.
Twitter is useful primarily for conversations and connections, rather than to flog a specific event. If you engage with it regularly, and reliably, and get to know people, and build a following, you may find you start getting an audience for when you do post information about events – but this is a long-term strategy, not a quick win.
What about our website?
For most people under 40 – so this includes a lot of parents – they will Google you before they contact you. This means your website is your new front door.
Make sure the front page – the VERY FRONT PAGE – has:
Where you are and how to find you.
Your service times.
Any upcoming special events – and I don’t mean your Holy Week schedule from 2011.
The contact details for getting in touch with the vicar or parish office.
You get bonus points if you have a photo on your front page that has people in it, and not a beautiful panoramic image of an empty building.
And you might want to consider including a “first time in church?” page, easily accessible from the main page. Ally Barrett’s blog has some tips on how to make a good one.
Your weekly newsletter, and the 10,000-word essay on the history of the church building, can be a few clicks away. They’re not what first-timers need.
Okay, I’m feeling a bit overwhelmed. This seems like a lot to do. What do I do first?
Establish a system for INVITATION, COLLECTING DETAILS, and SIGNPOSTING, which you can then repeat ad nauseum every single time. This checklist might help.
So you have a family-friendly event coming up! Hurrah! Have you:
BEFORE THE EVENT:
Made a leaflet, with the church’s logo, and basically the same layout and colour scheme as all your other ones, and contact details?
Sent an initial “hey, we’re doing this thing!” email to everyone on your mailing list?
Distributed the leaflet around your community, to every business/organisation/school you have a connection with?
Put it up in coffee shops, supermarkets, your noticeboard? If people hire your church hall, will they see it when they come in and out?
Sent a second, follow-up, “hey, we’re doing this thing!” email?
Sent paper invitations if appropriate?
Announced the event in all your services and groups?
Prepared “we’d love to contact you” sheets for people who come to the event to give you their details?
Figured out what your next family-friendly event is, after this one?
Sent a final “we’re doing this thing, really soon!” email?
AT THE EVENT:
Briefed the sidespeople, so they know to pass out and collect back in the “we’d love to contact you” sheets?
Announced the next event after this one?
AFTER THE EVENT:
Added any new contact details you gathered from the event to your mailing list?
Started the process again for your next event?
This is simply a question of building habits. Once you get used to it, it will become routine, and people will get more used to hearing from you, which means you’ll be higher in their minds! Good luck, and be persistent!
The Revd Dr Sandra Millar’s new Life Events book has just come out, and you can order it here.
Here is what the publisher has to say:
Baptism, weddings and funerals bring the Church of England into close contact with hundreds of thousands of people every year.
The ministry offered by local churches at these key times of life has been the subject of a widespread study with the aim of fostering best practice and deepening theological and biblical understanding of the occasional offices.
Here, Sandra Millar, who led this study and has presented its findings to over half of all dioceses so far, shares its contents and offers many practical suggestions – often from local parish practice- for enriching the quality and depth of pastoral support offered at these highly significant moments.
Grounded in rigorous research, this volume includes the research findings, biblical reflection, practical ideas and questions for reflection.
Every church in the Diocese should have received the PCC Discussion Booklet that goes with this book – if you would like more copies, you can get them here.
Since this blog focuses on children’s ministry, you might think the baptisms part is the only relevant bit – but children are guests and participants at weddings and funerals as well, and it’s worth thinking how to include them and make those events meaningful for them. You can find lots of ideas in the individual sections of the Church Support Hub website, and also on my Pinterest boards: