They’re asking partly because this sort of falls under my remit as Children’s Mission Enabler – these services are a ministry to families, and often, other children are involved either at the time of the loss or later. Providing a meaningful place to honour and remember the life of their child can create a deep pastoral relationship with a family for years to come. But they’re also asking because they know I’m a bereaved parent myself – my son Isaac died at birth in 2015. So I’ve seen these services from both sides – as a parent, and as a leader. And here is what I’ve learned:
Connect with your local SANDS group. You can find your nearest group here. Not only can they help you plan an appropriate service, they can help publicise your service to families. You may also want to contact local hospital chaplains – many hospitals do annual memorial services and might have some tips, or service sheets from past years you can use.
The service itself should probably be about half an hour long, at most. People may want to stay afterwards and talk – and this may actually be longer than the service itself. Plan for this time and provide lots of refreshments.
Generally, regardless of what else is done in terms of music, readings, remarks, etc., the two things that these types of services consistently include are: a time to read off the names of the babies being remembered (usually before or while people can light candles), and something to take home as a memorial (the Baby Loss Awareness Week pins are good). Have a list people can add their baby’s name to as they enter, so they don’t have to send anything in advance.
The delegate pack from an event we did on baby and child funerals is attached to the bottom of this post – this can provide ideas for readings and music.
You may have children in attendance – siblings or cousins, both before and after the loss. It’s worth considering that this is potentially an All-Age event. Remember in your welcome to include parents, siblings, grandparents, aunts, uncles, cousins – “whoever you are, you are grieving a baby you loved today, and we welcome you.”
Some families may have made the awful decision to terminate a pregnancy after a diagnosis, or because of risk to the mother’s health or life. Others may have had to decide to turn off life support. They may be struggling with feelings of guilt, and worried the church might condemn them. Some may be dealing with a loss from decades ago when stillbirth wasn’t considered a “real” loss.
And finally – this will probably be emotionally draining for you as a leader. Plan your diary for the hours after the event accordingly. Whatever is restorative to you, make sure you include some of that. And don’t expect to be able to go straight from a baby loss service to leading a wedding rehearsal, or Messy Church, or a funeral visit, or whatever … take care of yourself.
If you want a more detailed conversation about any of these issues, do get in touch. And please remember, if you are leading one of these services, how much it means to the families simply to have their baby remembered and named. Thank you so much for doing it.
One of the best books I’ve read in the last few years has been Starting Rite: Spiritual nurture for babies and their parents, by Jenny Paddison. Jenny has also come down to do some introductory training for the Diocese at two of our events. Starting Rite is a 5-week course based around play and conversation, introducing parents to concepts of Christianity and encouraging them to engage with and bond with their babies.
It can also be used as a baptism preparation/follow-up course.
Here’s what the publisher has to say:
“When Anglican priest Jenny Paddison became a mother, there were numerous activities for new parents and their babies on offer: baby yoga, baby massage, baby swimming – but nothing from the church.
In response, she created this five session programme that connects with the immense sense of wonder and joy that new parents experience and provides spiritual nurture from the outset, recognising the innate capacity for spirituality with which we are born.
Starting Rite is designed specifically for babies up to a year old and their parents. It provides a complete practical companion to offering the programme locally, including story scripts, simple songs, ideas for multi-sensory play, as well as lists of equipment needed and how to create a welcoming atmosphere. It explores Christian themes though activities like peek-a-boo, blowing bubbles and splashing in water.
Starting Rite enables local churches to offer a welcome to all new parents, and can also be used as a baptism preparation course.”
Starting Rite is excellent for reaching out to unchurched people. It’s a great place to start if you have few or no children and want to make your first steps in children’s ministry. Or it can be a fabulous way to refresh and expand on existing baptism or toddler group ministry.
Feedback from Jenny’s sessions was very positive, but a lot of people said, “it’s a lot of work to put the resources together to run the course – and a lot of money.”
So, very slowly, but surely, I’ve started putting the resources together. By the end of this year, I hope to have a set of 5 boxes, plus the book, available to be borrowed all together by churches who want to run this course. We’ll then get Jenny down to do some proper training on the course and address any questions or concerns you might have. So WATCH THIS SPACE, and if you’re not subscribed to Children’s Ministry News, contact firstname.lastname@example.org to be sure you hear about the training when it’s scheduled.
A few months ago, I put together all the random natterings I do in my live training events on “the dreaded ‘shhhhhh'” and it’s been my most popular post ever. You can read it here.
One of the other things I get asked about a lot is COMMUNICATION, and so I reckoned I’d put together all the random natterings I do in live events about that topic as well.
For much of this, I have to thank the Revd Dr Sandra Millar, of the Life Events team, for the basic training she’s given in follow-up and invitation, based on her research and her marketing background. You can find the Life Events stuff here.
I also have to thank Becky Guynn, the Families’ and Children’s Minister at Christ Church in Bedford, who did some stuff on marketing at one of our Getting Started events.
Okay. So, how do I get people to come to church?
You invite them.
And then you invite them again.
I know that sounds simple, and fundamentally, it is. Think about where you’re initially making contact with people, then make sure you gather their contact information (with their consent), and then let them know about what’s going on, that they might be interested in.
Those are the basics.
Here’s an example of how it could work in practice:
When a family comes to you for baptism, you have a box for them to tick on the baptism application, saying it’s okay to contact them about events at your church. Once that application is received and hopefully the box is ticked, you add them to an email mailing list (for example, in Mailchimp).
You also have little sheets of paper at things like Harvest Festival and your Crib Service, which people are handed when they come in, and say something like, “welcome to our Harvest Festival! We’re so glad you’re here. We’d love to invite you to other events – if this is okay, please fill in your details below.”
A sidesperson is on duty to gather in these slips as people leave the church at the end of the service, and pass them on to be added to the mailing list.
When you have an event coming up – e.g. a Mothering Sunday service – you send out email reminders to everyone who’s allowed you to have their details. You may send out one big mailing, or you may change it slightly for different audiences. Send out a reminder maybe a month in advance, another a week in advance, another with 48 hours to go. Having templates or standardised wording can make this as easy as possible. (nb: for privacy reasons, if you’re using regular email and not a programme like Mailchimp, put your own email address in the ‘To’ field and have every other email address in the BCC field, so nobody can see who else the email is going to.)
Okay, so print media is dead and it’s all email now, is it?
Nope! You can also print out leaflets for your events, and, especially if you have a lot of foot traffic past your church, use your noticeboard. Dr. Millar says it takes seven different contacts for someone to take one action. Just think – you don’t book cinema tickets the second you first see an advert on the side of a bus, do you? You note the poster and think, “ooh, that looks good.” Then you see a preview, and go, “oh, yes, I must remember to go to that!” Then you see another poster. Then your friend mentions they’d like to see it, and you think, “yes, I keep meaning to see that!” And finally, eventually, you buy tickets.
If you have connections in the community, with schools or businesses, ask if you can leave leaflets out in their premises. Many chain coffee shops, and some supermarkets, also have Community Notice Boards where people are allowed to put up flyers. You can also, if you have the volunteers, individually leaflet every house in the parish, but this may be reserved for once or twice a year only.
Announce your event at services – and if you have multiple congregations, don’t assume they won’t be interested in each other’s events. If your Sunday morning congregation is doing an All-Age Mothering Sunday Service, your Messy Church families might like to come, and vice versa. Mention your church’s pancake party at your Baby and Toddler Group. Cross-pollinate your events.
Are there any places in the parish that might specifically be interested in this particular event? One church I’m working with is planning their first ever pet blessing service – if you have a veterinary surgery or a pet shop in your parish, get in touch with them and see if they can take leaflets or promote it for you.
A note about leaflets, from Becky Guynn – every leaflet should have your church’s logo on it, and contact information. Ideally, they should all be in the same colour scheme, and roughly the same layout. This will create a recognisable “brand” for people in your community – “oh yes, that church with the red and orange lettering, and the logo with a boat on it – I’ve seen their stuff around.” Our memories are very visual – make it easy for people to remember you and connect you with things they’ve seen before! See below for how I’ve put this into practice with some of our events:
There are also success stories of using paper invitations to invite baptism families back to events. The Church Print Hub has some ready-made ones you can buy and add your own details onto. If you have large numbers of baptisms, a small group could work on writing the invitations so it’s not the vicar doing it all – possibly the PCC could spend 15 minutes of a meeting doing this.
What happens after the event itself?
There’s stuff you can do even at the event itself. Not just gathering in new contact details, but taking the time to mention what you’re doing next, and invite people.
So if you have families who have come to a Harvest Festival, include the date of your Remembrance Sunday service, or your Crib Service, or whatever is your next big thing, in the materials on the day itself, and mention it during the service. You can also pitch your Toddler Group, your Messy Church, or your wonderful Sunday morning services.
After the event, you begin again – add the new contacts to your mailing list, print off new leaflets for your next thing, and start getting the word out.
That sounds like a lot of work.
It may take some time to make sure it all gets set up – to create a basic leaflet template, set up a mailing list, brief the sidespeople on gathering in contact details, figure out how to use Mailchimp. But once the system is in place, it’s simply doing the same thing over and over again for each event. It becomes much more routine.
If you want a short video tutorial on how to use Mailchimp, you can find it here.
Do I have to know all about Facebook and Twitter now in order to get people to come to church?
Social media is useful, but not essential. However, here are a few ways you can use it that might be helpful:
If your local area has its own Facebook group, where people get together routinely to complain about potholes, ask about car boot sales, get recommendations for plumbers, and publicise their Pilates studio, why not join it? Don’t just use it to post adverts for your church and run – engage in conversations about other topics, and when your church is doing something, post about it there. You might get some sarcasm in the comments section, but people have endured worse.
If your church has a Facebook page, use it to promote your events, but recognise it will mostly be seen by people who already “like” it. You can make the most of this by setting up Facebook Events from your page, inviting everyone who likes your page, and encouraging them to invite others. You’re most likely to be reaching parents, not young people themselves, on Facebook.
Twitter is useful primarily for conversations and connections, rather than to flog a specific event. If you engage with it regularly, and reliably, and get to know people, and build a following, you may find you start getting an audience for when you do post information about events – but this is a long-term strategy, not a quick win.
What about our website?
For most people under 40 – so this includes a lot of parents – they will Google you before they contact you. This means your website is your new front door.
Make sure the front page – the VERY FRONT PAGE – has:
Where you are and how to find you.
Your service times.
Any upcoming special events – and I don’t mean your Holy Week schedule from 2011.
The contact details for getting in touch with the vicar or parish office.
You get bonus points if you have a photo on your front page that has people in it, and not a beautiful panoramic image of an empty building.
And you might want to consider including a “first time in church?” page, easily accessible from the main page. Ally Barrett’s blog has some tips on how to make a good one.
Your weekly newsletter, and the 10,000-word essay on the history of the church building, can be a few clicks away. They’re not what first-timers need.
Okay, I’m feeling a bit overwhelmed. This seems like a lot to do. What do I do first?
Establish a system for INVITATION, COLLECTING DETAILS, and SIGNPOSTING, which you can then repeat ad nauseum every single time. This checklist might help.
So you have a family-friendly event coming up! Hurrah! Have you:
BEFORE THE EVENT:
Made a leaflet, with the church’s logo, and basically the same layout and colour scheme as all your other ones, and contact details?
Sent an initial “hey, we’re doing this thing!” email to everyone on your mailing list?
Distributed the leaflet around your community, to every business/organisation/school you have a connection with?
Put it up in coffee shops, supermarkets, your noticeboard? If people hire your church hall, will they see it when they come in and out?
Sent a second, follow-up, “hey, we’re doing this thing!” email?
Sent paper invitations if appropriate?
Announced the event in all your services and groups?
Prepared “we’d love to contact you” sheets for people who come to the event to give you their details?
Figured out what your next family-friendly event is, after this one?
Sent a final “we’re doing this thing, really soon!” email?
AT THE EVENT:
Briefed the sidespeople, so they know to pass out and collect back in the “we’d love to contact you” sheets?
Announced the next event after this one?
AFTER THE EVENT:
Added any new contact details you gathered from the event to your mailing list?
Started the process again for your next event?
This is simply a question of building habits. Once you get used to it, it will become routine, and people will get more used to hearing from you, which means you’ll be higher in their minds! Good luck, and be persistent!
The Revd Dr Sandra Millar’s new Life Events book has just come out, and you can order it here.
Here is what the publisher has to say:
Baptism, weddings and funerals bring the Church of England into close contact with hundreds of thousands of people every year.
The ministry offered by local churches at these key times of life has been the subject of a widespread study with the aim of fostering best practice and deepening theological and biblical understanding of the occasional offices.
Here, Sandra Millar, who led this study and has presented its findings to over half of all dioceses so far, shares its contents and offers many practical suggestions – often from local parish practice- for enriching the quality and depth of pastoral support offered at these highly significant moments.
Grounded in rigorous research, this volume includes the research findings, biblical reflection, practical ideas and questions for reflection.
Every church in the Diocese should have received the PCC Discussion Booklet that goes with this book – if you would like more copies, you can get them here.
Since this blog focuses on children’s ministry, you might think the baptisms part is the only relevant bit – but children are guests and participants at weddings and funerals as well, and it’s worth thinking how to include them and make those events meaningful for them. You can find lots of ideas in the individual sections of the Church Support Hub website, and also on my Pinterest boards:
This post, and the photos, are shared with permission of J’s parents. J’s dad is curate of a church in Hertfordshire.
J’s dad writes:
So here is J. – he is 20 months old. Since he was about 2 months he regularly comes to church every Sunday but also for some of the Daily Office. On a Sunday he sits near the back, but during morning prayer, and when the church is empty, he freely wanders around the church – access to all areas. He even helps with ringing the bell for worship.
What clearly fascinates him is the crucifer. He points out the cross (which he calls church) and all other crosses.
Recently he also insists on being followed by a book.
There is once small cross he loves to pick up and process around. He loves procession practice and at home he uses a ladle and a book when he plays. Interestingly, books like bibles and hymn books are always preferred to his own books when available. He also likes going into the pulpit. If the church could produce a daily office and gospel board book that would be great!
He also loves hot cross buns, but not sure if that is linked to the cross on the top.
We want to enable him to pursue doing this … but at what age could he help out?
Maybe our next church will have to have a boat boy as there are no youth servers at our current church.
Here are a few thoughts I had when I read this:
I agree it’s interesting he chooses Bibles and hymn books over his own books when they’re available. It shows that even at 20 months he somehow perceives a difference between “holy books used in worship” and “books read for pleasure.” Of course, there is crossover here, but as a basic distinction, it’s important. And there are of course ramifications here for our understanding of when to admit children to Holy Communion – if J can understand the difference between “ordinary books” and “God books,” could he understand the difference between “ordinary bread” and “God bread”?
J has engaged with worship through nothing more than simply being exposed to it on a regular basis. Just like when we take children shopping, or swimming, or on train journeys, or to the doctor, and they begin to explore these experiences through play, J has done the same with church. And the same skills parents use in these other activities – helping explain what’s going on, making sure their children can see and participate – can be used in church.
J’s understanding is age-appropriate. It is not abstract or verbal. It is sensory and imaginative.
If J loves processing, why not incorporate that into worship? Maybe get a selection of different small crosses, and once a month, or more often, invite any child who wants to to choose a cross and join the procession. There could be a special basket at the front where we leave our crosses by the altar.
Very small children can help bring up the bread and wine, if an adult or teenager has helped them figure out how to carry it safely, and is available to walk beside them as a second pair of hands, if needed.
These are also the sorts of things children can engage with through play in a good children’s play area in church. You can see some ideas here, and here, and here.
Once children have been admitted to communion – whether at confirmation or before – the canons of the church allow them to serve as Eucharistic ministers and help distribute the chalice at communion.
Now I really want to create a Gospel Book and Daily Office board book!
I’m preparing Reader Training for tomorrow evening, and one of the topics we’re addressing is children in the worshipping community.
One of the questions I get asked most often on this topic is about the dreaded “shhhhhhh …!” and how to address it.
What is “the dreaded ‘shhhh'”? What harm can it do?
Imagine you’re a young parent with a two-year-old. You’ve got up on a weekend morning, dressed and fed yourself and your child, bundled them into the pushchair or car, gone to church, figured out where to sit and what to do, but you’re feeling conspicuous and nervous in this reverent environment. The sign outside said “ALL ARE WELCOME,” but … does that really mean you? It’s so peaceful and contemplative here. Everyone seems to know all the rules. And here you are, in the back pew, shoving raisins at your kid, trying to get them to sit still and be quiet. Your child stands on the pew (is that allowed??) so they can see, looks at the stained glass windows, turns to you, and says, “daddy, look, I see a sheep!”
In front of you, heads turn. Three or four people are staring at you. One of them says “Shhhhh!!” A few others tut and not-so-subtlely roll their eyes.
How do you feel?
Will you come back?
What message have you and your child just received about your place in God’s house?
Okay, but sometimes a child is screaming …
I’m immensely grateful to Carolynn Pritchard (no relation) from the Spiritual Child Network for clarifying the distinction between SOUND and NOISE.
We all make SOUNDS when we worship. There might be the 35-year-old who forgot to turn down their Lady Gaga ringtone, and the intercessions are interrupted by the first notes of “Bad Romance.”
There might be the 84-year-old gentleman who is in denial about needing a hearing aid and is consequentially two beats behind everyone else when they sing.
There might be the 5-year-old who whispers observations to their friends about what’s happening during the service.
All of this is different from NOISE, which is genuinely disruptive.
NOISE would be if your phone rang and you took the call instead of turning your phone off or going outside.
A toddler having a screaming tantrum in church is noise, and there needs, if possible, to be a safe warm place within the church building for parents to take children who need some time out. (They also need to be clearly told that we would prefer for them to COME BACK when their child is ready!)
So yes, of course, disruptive noise needs to be kept to a minimum in church. And yet, often, people react to any SOUND made by children – shouting “AMEN!” at the end of prayers, calling their carers’ attention to something in the building they’ve noticed, playing with a Bible-related toy like a Noah’s Ark or a Nativity set – as though it were NOISE.
The Unholy Trinity
In my experience, I’ve generally found that this hostility towards children in church who are anything other than silent and invisible comes down to one of three reasons.
Pastoral reasons. For some people, the presence of children might be upsetting. You might have just found out that your sixth round of IVF didn’t work. Your grown children might have told you that they don’t plan to have children, and you’re grieving the grandchildren you always thought you’d have. You might be a parent whose child has died. In this case, “I’ve noticed you seem upset when children are around – are you okay?” can start a conversation about this behaviour. Often, when people feel able to express their emotions in a positive way, the passive-aggressive behaviour, and acting out, diminish.
Fear and defensiveness. “If we start getting more young families, this church is going to turn into a three-ring circus of bright colours and loud noises and simplistic dumbed-down worship, and everything I love about my church, my spiritual home, will disappear.” In this case, the person has a particular image in their head of what “child-friendly worship” is, and it’s somewhere between an episode of Peppa Pig and a children’s birthday party. For this, I would recommend:
Making changes in a slow and careful way (and using the phrase “we’re going to TRY x,” rather than “we’re going to DO x”).
Making changes that are in keeping with the existing tradition of the church. Don’t immediately go from being a high-church Anglo-Catholic community with a professional choir to having screens and guitars and cafe-style church. It won’t work.
Demonstrating what the presence of children has to offer US, as well as what we have to offer THEM (“wow, that music the children sang was wonderful, and enhanced MY worship – maybe this isn’t so bad”), can help reassure these fears. But it is a slow process, and there will be setbacks.
An unexamined, mistaken assumption about what church is. For this, I have to thank Gretchen Wolff Pritchard (there is a relation there, unlike with Carolynn), who pointed out that almost everyone, including parents and children themselves, comes into church with the unexamined assumption that when they come to church, children are “guests at an adult event.” This was driven home to me when I was at a rehearsal for my amateur dramatics group, which I automatically categorise as an adult event, and I got annoyed by the sounds made by an actor’s 3- and 5-year-old grandchildren, who had come along.
When we think of church as an adult event, as opposed to a family event, that creates different assumptions about the role of children. Children, in that context, are supposed to entertain themselves quietly so they don’t disturb the people this event is REALLY for. And when this is internalised by non-childed worshippers, parents, and children themselves, this is what happens:
Non-childed worshippers think – “children are disrupting an event that’s for me.” They may be more accepting at family events or other occasions where they understand it’s for everyone.
Parents think – “my children are misbehaving and bothering the people who this is for. I’m embarrassed and I need to make them behave.” The emphasis then becomes not disturbing others, rather than engaging in the event. Watch these same parents at a children’s puppet show – they behave differently. They engage their children, they make sure they can see, they whisper about what’s happening, they make the experience sensory … Carolyn Carter Brown has an excellent article on Whispering In Church which can help parents with this.
Children think – “this is not for me. I have to sit down and shut up instead of being actively engaged, and wait until I’m set free at the end.”
So what can be done?
In addition to the tips and links above, here are a few ideas – I put the question “how do people answer complaints about young people making any noise in church?” to the Spiritual Child Network Facebook group, and here are a few of the replies:
How have you tackled this thorny topic? What has worked? What hasn’t?
A year ago this month, I completed the purchase of my flat.
I got the card above in the post the other day.
On the back was a brief handwritten note from my estate agent congratulating me, saying she hoped I’d been happy in my new home, and to let her know if I needed anything.
And of course I was reminded of Ann, a woman from the church where I served as Children’s Worker for seven years, who lovingly wrote anniversary cards to the family of every child we baptised, until she became too frail to keep it up.
There’s something about the personal touch, about a handwritten card dropping through your letterbox, that makes us feel like someone’s gone the extra mile to care for us – whether that’s simply good customer service, like in an estate agency, or in the broader and more holistic relationship of pastoral care that churches provide.
So if you have an aging congregation, you don’t necessarily need to train them on Mailchimp and social media (though some of them may be more familiar with it than you are – you never know) – don’t forget that a simple handwritten card saying “we remember this important occasion in your life. We shared it with you. We’re here for you” can make a real difference.
A few tips on making the most of it:
To make it easier, set up a system whereby as soon as a baptism happens, the date goes on a list, broken down by month. That way, the person writing these cards isn’t chasing down 35 separate pieces of paper every few weeks to try and get it done.
Have a basic “suggested wording” (I’ve written one below), but feel free to add special details or memories.
Remind them of what you have to offer them now
Make sure the person/people writing the cards know who to notify when stocks are low! (A quick Google for “baptism anniversary cards” turns up lots of possibilities for you to choose.)
One possible wording:
Dear Alan and Sarah,
All of us at St Martin’s send you our love on the anniversary of Jonah’s christening. We hope you have fond memories of this special day. We are praying for you, and Jonah, and Jonah’s godparents, as you all continue to journey together and grow with God.
We promised on that day to be your church family and support you as you raised Jonah to know and love God. We are always pleased to see you at worship on Sunday at 10 am or at our Messy Church on the first Saturday of the month at 3 pm.
May God be with you and Jonah on this special day.
We’re having a study day on the 3rd of March to look at the topic of WORSHIP in Messy Church.
How can you do worship that engages all ages?
How can you make worship accessible for those new to church?
How to connect worship well with your activities?
The day is FREE for those paying out of their own pocket – clergy and readers with a training allowance are expected to use it to cover the costs of their place. Lunch is available for a small extra fee.
Most of us will agree it’s really important that our churches reach out to children and families. But what if the thought of holding a baby terrifies you (“what if I just … drop it??”) or if, given a choice between leading a Junior Church session and sitting through every one of these Top 100 Bad Movies without a bathroom break, you’d be reaching for the DVD remote every time?
The good news is, you don’t have to be good with kids to support children’s ministry in your church. All ministry is supported by a lot of background work that makes the face-to-face stuff happen. Here’s a Top Ten list to get us started – feel free to add your own in the comments!
Maintain an up-to-date email list of baptism families, and send them information of any activities your church is doing that are friendly for under-5s (Mailchimp can be useful for this – it’s a user-friendly way to send mass mailings, and the free version has everything you need).
Keep an eye out while in charity shops for any toys or puzzles featuring Bible stories, in good condition, and bring them in for your children’s corner (if you have one) or your Junior Church.
Make a knitted Nativity set (Parkinson’s UK has a pattern for £10) or knitted teddies for baptism families, or child-sized vestments for “playing church,” or …
Be responsible for keeping track of volunteers, organising your Junior Church volunteer rota, and reminding them when it’s their week.
Cook for Messy Church, or organise cooking teams for Messy Church.
Help set up and tidy up Junior Church, Messy Church, etc – anyone willing to wield a broom, stack chairs, wash dishes, hoover up sequins …
Distribute leaflets around town for your crib services, Messy Church, All-Age Services, holiday clubs, etc.
Set up a standing order of £10 a month for art supplies, games, etc.
Graphic design skills? Make leaflets and posters for your events.
Be an ally to parents of young children in the service – remind other worshippers that babies and toddlers will sometimes fuss a little and it’s okay, or give an encouraging smile to a parent, or say “you’re doing really well” to a parent wrangling three children under 5, or smile and say “I’m so glad you’re here – it’s great to have the children in church.” Often, parents tell me that this is what made the difference between coming back to church or not!
Recently I had the privilege of doing a workshop on Starting Children’s Ministry at the Diocese’s “Leading Your Church Into Growth” conference, and also a lecture on “From Childhood to Maturity” in BELIEF Bedford’s “stages of life/faith” series.
The slides for both these talks are below.
The LYCiG slide makes reference to a few “rules” when it talks about communication with families. Since I don’t explain those on the slides themselves, here’s a short summary:
The First Date rule: you can find more about that here. Basically, the idea is that after a first contact, like a first date, SOMEONE has to make the call to see if you want to see each other again. With the church/family relationship, that might as well be you! The family might be nervous about approaching the church, or just might keep forgetting to get around to it. Send them an invitation to something – make it as easy as possible for them to come back.
The Debenhams rule: I stole this one from Sandra Millar’s Baptism Matters talk – when you go to a shop and buy something, if you give them their email address, they will keep you on their mailing list until YOU ask to be taken off. They will never say, “oh well, Jane Smith hasn’t been back to Debenhams for two years, guess she’s not interested, let’s take her off our list.” The church, however, often does just this – and when many families say they come to church for Christenings but then won’t come back regularly until their children hit school age, this is really self-defeating.
The nightclub lesson: Another one from Sandra Millar. We who are used to going to church, and feel comfortable there, need to remember how scary it is for people who aren’t familiar with the culture and what happens there. You might feel unsure of yourself going into a betting shop or a hot new nightclub (or maybe not – I don’t judge), so remember those feelings of uncertainty and think how you can help people feel comfortable and like they know what to do when they come to church.
The catch and release rule: This is about the importance of getting contacts at every event where you have families. Your crib service, your Harvest festival, your Messy Church – get the details of families and then add them to mailing lists, inviting them back for whatever events are family-friendly. Invite your Messy Church families to your crib service, invite your Christening families to Messy Church – if someone finds you from one part of your church, grab their contact details and then invite them to everything.